Bose Frames Alto and Bose Frames Rando| Messaging Campaign
Meet Bose Frames...the Bose Alto and Bose Rando Frames! Sunglasses with a Soundtrack. The first audio sunglasses with built-in Bose speakers for an immersive audio experience unlike any other. A revolutionary personal audio experience hidden inside two classic designs, each enriched with premium accents and materials. Play music, take calls, and enjoy the sun with UVA/UVB protection.
We are looking for 100 Influencers who are who are passionate about new technology, are the “first to know” and “first to show” for fashion and tech and early adopter of tech & express themselves with clothing and accessories.
** Payment for all bloggers selected for this project will be sent 3 - 4 weeks after the due date to ensure all of the content has been posted correctly.
Must complete posts on the designated day to receive compensation which is a $100 Best Buy Gift Card ( no product is provided for this campaign).
If you are interested in participating in this project AND can meet all of the requirements, please click on the “Apply to Project” button to the right. Influencers selected for this project will be notified via email no later than July 20, 2019. If you do not hear from us by this date, you have not been selected to participate in this project.
* Please Note: You do not have to use all the SPECS below, these are listed here if there are certain messaging points you would like to include in your blog or social posts.
Sunglasses enhanced with Bose sound
Bose Frames Alto feature a classic angular shape, commanding lenses with a larger fit and immersive sound. Lens Width: 52 mm | Bridge Width: 18 mm | Temple Length: 162 mm
Nothing in or on your ears
A new way to listen. Stay connected to the world around you while discreetly listening to music with a revolutionary open-ear audio design.
Sight and sound
Bose Frames with patented acoustic chambers and premium lenses are designed for sun and sound.
Make and take clear phone calls, access Siri and your Google Assistant with the seamlessly integrated microphone.
Bose Frames block up to 99% of UVA/UVB rays.
Shatter- and scratch-resistant lens
Designed to survive life on the go.
Power on and off, accept and reject calls, play and pause music, and access Siri or Google Assistant.
Stainless steel hinges finished in gold.
Scratch-resistant and subtly transparent.
One app, complete control
The Bose Connect app gives you easy access to everything your product has to offer. Get tips, unlock Bose AR, and personalize your settings so you can spend more time enjoying the music instead of setting it up. Available on iOS and Android.
Bose AR enabled*
A first-of-its-kind audio augmented reality platform that makes astonishing new audio experiences possible. Combining the power of wearable audio products, mobile devices, and integrated apps, Bose AR can augment your world with content for your ears instead of your eyes.
Due Date: Posts must be published 7/21 - 7/26 (No later than July 26, 2019)
Compensation: $100 Best Buy e-Gift Card (no product will be provided with this campaign).
Social Media: Posts must be shared via your social media vehicles (i.e. Twitter, Facebook and your blog (hashtag and handles to add below), etc.)
Disclaimer: *please use #ad in your social media (this is an FTC requirement, please be sure to add #ad to all social posts)
Hashtag and handles required in post: #ad, @Bose @BestBuy #bosesmartspeakersatbestbuy *IMAGE
Required Links: You must use both links in your blog and social posts.
Images: Must include 2 of 4 images provided.
Key messaging for you to include: (Be sure to personlaize your Social and Blog posts with this messaging. The goal is the showcase how the Bose Frames while highlighting the features for the Rondo and Alto)
- Bose frames are sunglasses with speakers/audio built-into the frame. They also include Bose AR. Partnering with Macro influencers we will create awareness, drive trial and purchase consideration of the new Bose Frames, at BBY.
Bose Frames is a line of stylish, audio sunglasses that deliver a truly remarkable personal audio experience without anything in or on the ears.
Unlike existing open-ear products that use bone conduction, Bose Frames use a custom-designed speaker in conjunction with a series of patented acoustic chambers and ports to steer audio into the listener’s ears from the temples of the glasses.
The overall result is unbelievable audio clarity and spaciousness that seems almost impossible given the product’s size. What’s really mind-blowing is how full and rich the audio can sound for the wearer, but how little of that can be heard by anyone else, even if they’re standing next to the wearer.
Choose from two timeless styles enriched with premium accents and materials, like gold-plated hinges. Alto offers a classic angular look with larger fit, while Rondo is more distinct with rounded lenses and a smaller fit.
Frames feature technology that prevents sound from being heard by people nearby.
Frames are comfortable for all-day wear. In fact, many people wear glasses all day long—most don’t even know they are there.The product’s form factor enables you to remain socially available to others, unlike headphones which send a “I’m listening to music, don’t bother me” message.
By participating and fulfilling your obligations to this project you will receive