Influencer Network

New Bowers & Wilkins Formation Bar, Wedge and Bass Messaging Campaign

Do you love music with an immersive stereo experience?  We are looking for 50 influencers who may be Magnolia customers, audiophiles and portable audio enthusiasits for the New Bowers & Wilkins Formation Bar, Wedge and Bass that is available at Best Buy. 
Wireless audio systems are the new standard for convenience and whole-home connectivity.  But often that means compromise – lower quality and breaks in the sound. Introducing the Bowers & Wilkins Formation® Suite – the first wireless audio system that lives up to the exacting standards of Bowers & Wilkins.  The goal is to communicate the amazing features of the New Bowers & Wilkins Formation Bar, Wedge and Bass Messaging Campaign and drive readers to learn more on the landing page on
Scope: for this campaign requires a BLOG POST, Facebook and Twitter Post only.
Compensation: $125 Best Buy e-Gift Card
Please Note: Your information on your profile must be complete and up to date in order to be considered for this project. 
** Payment for all influencers selected for this project will be sent 3-4 weeks after the due date to ensure all of the content has been posted correctly. 
Any posts uploaded to the project site after the due date will not be captured in our payment file, please be sure to complete all posts, blogs and social by the project due date listed below. 
If you are interested in participating in this project AND can meet all of the requirements, please click on the “Apply to Project” button to the right. 
Influencers selected for this project will be notified via email no later than August 6. If you do not hear from us by this date, you have not been selected to participate in this project.
Product Specs: 

You do not have to use all the SPECS below, these are listed here if there are certain messaging points you would like to include in your blog and/or social:


Bowers & Wilkins Formation Wedge| Experience legendary, room-filling audio quality.

Multiroom compatible portable speaker

Plays music in multiple rooms at once.

Wireless streaming lets you access all the music you love in one place
Enjoy your music library, radio stations and online services.
Rich, powerful sound
Includes a subwoofer, 2 mid-ranges and 2 tweeters
New Bowers & Wilkins Formation Bar| Legendary sound with wireless streaming flexibility.
240W total system power (80W x 3)
Provides quality sound for your favorite movies, shows, games and music.
Three 1" tweeters
Enhance the frequency range of audio playback to ensure crisp voices and dynamic soundtracks.
Dolby Digital decoder
Reproduces multichannel audio to deliver a cinematic audio experience.
Bluetooth music streaming
Makes it easy to enjoy tracks stored on a compatible Bluetooth-enabled device (not included).
Sleek appearance
Fits seamlessly along most HDTVs for a streamlined look.
New Bowers & Wilkins Formation Bass| Expressive sound you can hear and feel. 
6-1/2" active subwoofer
Delivers authoritative bass for high-impact home theater audio.
Integrated Class D amplifier
Supplies 250W RMS power for high volume levels and minimal distortion.
Wireless design
Makes it easy to place the subwoofer in an area that suits your sonic needs and preferences.
10-150Hz frequency response
Delivers booming lows for an immersive soundscape.
Project Criteria: 
Due Date:  Posts must be published by 8/7 - 8/18 (No posts later than August 18)
Compensation: $125 Best Buy e-Gift Card 
Social Media:  Posts must be shared via your social media vehicles (i.e. Twitter, Facebook and your blog (hashtag and handles to add below), etc.)
Disclaimer:  *please use #ad in your social media| Please note: this is and FTC requirement, please include #ad in all posts
Hashtag and handles to use: *MUST include: IMAGE, #BowersWilkins,@BowersWilkins,  #ad, @BestBuy, #FormationBass, #FormationWedge, #FormationBar, Link (listed below)
Required Links: Please include all three links in your blog and social post
- Bowers & Wilkins Wedge|
- Bowers & Wilkins Bar|
- Bowers & Wilkins Bass|
Images: Please one of each image for the Bowers and Wilkins Wedge, Bass and Bar. 
Key messaging for you to include: (Be sure to personalize your  Facebook, Twitter and Blog posts with this messaging).
***Must include offer languagebelow on blog and social**:
Save $200 when you buy Formation Bar & Formation Bass
*in-store only and limited time offer valid until September 7, 2019
Bowers and Wilkings Wedge Messaging| #FormationWedge| Experience legendary, room-filling audio quality. 
- Discover the new standard in wireless audio
- Formation Wedge’s 120-degree cabinet has been specifically designed for an immersive stereo experience while our patented Formation Wireless Technology delivers wired fidelity, wirelessly.
- 120-degree elliptical shape for room filling, stereo sound.
- Decoupled Double Dome Tweeter produces fully expressive soundstage.
Bowers & Wilkins Formation Bass Messanging| #FormationBass| Expressive sound you can hear and feel. 
- Uncompromised Wireless Sound
- Opposed Dual Driver Technology provides less distortion 
- Class D Amplifier delivers exacting and efficient bass performance
- Dynamic EQ optimizes the performance of the system in real time, so the subwoofer performs at a higher level, delivering significantly more bass without distortion
Bowers & Wilkins Formation Bar Messaging| #FormationBar| Legendary sound with wireless streaming flexibility.
- Discover the new standard in wireless audio
- A powerful, multiroom soundbar that delivers legendary audio quality with wireless music streaming flexibility due to 9 optimised drive units and a dedicated center channel for a truly immersive audio experience.
- 9 optimized drive units positioned to create a wide and inclusive soundstage for music and movies.
- Double Dome Tweeter ensures the highest quality high end from a fully expressive soundstage.
- Dedicated center channel so you’ll hear crisp and clear dialogue in your favorite movies and TV shows.
Bowers and Wilkins Formation Bar, Bass & Wedge Messaging| Exclusive Formation® Wireless Technology 
- Bowers & Wilkins performance sound.
- Perfected Speaker Synchronization – in-room 1-microsecond sync between speakers.
- Patented Robust Mesh Network – runs independently from your home Wi-Fi network for seamless sound.
- 96kHz/24-bit Audio Resolution – High resolution streaming with twice the fidelity than the leading wireless speaker brand for pure and clear audio experience.  

By participating and fulfilling your obligations to this project you will receive

Compensation Type: 
Gift Card

Payment Amount: 

Project membership

Current Status: 
Not a member

Project dates

Apply By Date: 
Friday, August 2, 2019
Notify By Date: 
Tuesday, August 6, 2019
Post By Date: 
Sunday, August 18, 2019