Polaroid Lab | Product Seeding + Instagram Campaign
Turn those memories into photos. Now, turn those photos into physical copies! The Polaroid Lab simplifies and expedites turning your smartphone photos into handheld momentos. We're looking for 50 influencers who are passionate about photography, print materials and technology to join the conversation, and share the news about this innovative and fun piece of tech. If you believe this project *clicks* well with your personal brand and unique audiences, keep reading to learn more.
The Scope: This campaign requires ONLY blog and Instagram posts.
Please Note: The address information on your profile must be complete and up-to-date in order to be considered for this project. The address added to your profile is where the product will be shipped. If you do not submit the correct address, you will not meet the deadline for this project. Please ensure that your address is correct in the system before applying for this project.
**Payment for all approved influencers will be issued 3 - 4 weeks following the due date to ensure all of the requirements have been met.**
Any posts uploaded to the project site after the deadline will not be captured in our payment file. Please complete all blog and social posts by the due date listed below.
If you are interested in participating and are able to meet all of the requirements for this project, please click “Apply to Project”.
Influencers selected for this project will be notified via email no later than October 25th and receive product on or before October 30th. If you do not receive a confirmation email from us by this date, you have not been selected to participate in this project.
You are not required to use all of the specifications. These are listed below if there are key messaging points you may like to include in your blog and/or social.
Compatible Film Polaroid: Originals i-Type and 600 film (Color, Black & White and Special Editions)
Compatible Smartphones: iPhone 6, 6s, 7, 8, X, Xs and newer, Most Android™ Smartphones
L 5.9 × W 4.6 × H 5.9 in (closed)
(L 150 × W 115.6 × H 149.7 mm closed)
L 5.9 × W 4.6 × H 7 in (open)
(L 150 × W 115.6 × H 177.16 mm open)
Weight: 1.44 lbs (655 grams) (without film pack)
Battery: High performance lithium-ion battery, 1100mAh, 3.7V nominal Voltage, 4.07Wh
Materials: Polycarbonate, TPU, EPDM (Ethylene Propylene Diene Monomer)
Lenses: Optical grade acrylic lenses, AR coated on top lens surface
Shutter System: Fixed aperture, variable speed shutter module (solenoid)
The App: Available for iOS and Android
Compatible iOS versions: iOS 11+
Compatible Android versions: Android 5+
Due Date: Posts must be published between 11/03 - 11/16.
Compensation: $400 Best Buy e-Gift Card + Product
Social Media: Posts must be shared via the proper social channels (E.G. Twitter, Instagram, Facebook and/or your personal blog, etc.).
Disclaimer: Please include #ad on all your social media posts. This is an FTC requirement.
REQUIRED Hashtag and Handles: @BestBuy, @polaroidoriginals, #ad, and #polaroidoriginals
Required Link: https://bby.me/f5hnt
Images: Must include the image provided on your blog AND 1 - 2 personal images featuring/using product on Instagram.
Please be certain to personalize your blog and Instagram posts with a variety of the key talking points listed below.
This October, transform your digital photos into real Polaroid pictures with the all new Polaroid Lab. Not a printer, not a scanner, just an instant formula for timeless images. The Polaroid Lab takes the digital and makes it analog. From something on a screen to a tangible thing, a moment to be shared with a friend, an experience that you can hold in your hand.
By participating and fulfilling your obligations to this project you will receive