Influencer Network

The Lion King SteelBook | Product Seeding + Instagram Campaign


As the weather cools down, is there really a better way to spend time as a family than movie night? Disney offers their classically animated movies reimagined and soon, you can watch them in the comfort of your own home surrounded by your loved ones. Best Buy will be releasing exclusive SteelBook covers to commemorate the release of these movies and we want 25 influencers to join the fun. If you're all about kids and family, or entertainment, this project might be a perfect fit for you and your unique audiences. Keep reading to learn more about this opportunity!


The Scope: This campaign requires ONLY blog and Instagram posts.
Please Note: The address information on your profile must be complete and up-to-date in order to be considered for this project. The address added to your profile is where the product will be shipped. If you do not submit the correct address, you will not meet the deadline for this project. Please ensure that your address is correct in the system before applying for this project. 
**Payment for all approved influencers will be issued 3 - 4 weeks following the due date to ensure all of the requirements have been met.**
Any posts uploaded to the project site after the deadline will not be captured in our payment file. Please complete all blog and social posts by the due date listed below.
If you are interested in participating and are able to meet all of the requirements for this project, please click “Apply to Project”. 
Influencers selected for this project will be notified via email no later than September 30th and receive product on or before October 20th. If you do not receive a confirmation email from us by this date, you have not been selected to participate in this project.
**Please do not apply for this campaign if you have applied for the Toy Story 4 SteelBook Product Seeding + Instagram Project**




Product Specs: 

You are not required to use all of the specifications. These are listed below if there are key messaging points you may like to include in your blog and/or social.


The Lion King SteelBook: 

Director Jon Favreau’s fantasy drama film is a computer animated remake of the 1994 animated Disney film of the same name. It features the voice talents of Donald Glover, Seth Rogen, Billy Eichner, John Oliver, Beyoncé, and James Earl Jones. A young lion returns from exile in adulthood, ready to reclaim the throne that was stolen from him and his father by his treacherous uncle.

Project Criteria: 

Due Date: You must post no later than 10/22.


Compensation$400 Best Buy e-Gift Card + Product (SteelBook)
Social Media: Posts must be shared via the proper social channels (E.G. Twitter, Instagram, Facebook and/or your personal blog, etc.).
Disclaimer: Please include #ad on all your social media posts. This is an FTC requirement.
REQUIRED Hashtag and Handles: @BestBuy, @LionKing, #ad and #LionKing
Required Link
Images: Must include the image provided on your blog AND 1 - 2 personal images featuring/using product on Instagram. 
Please be certain to personalize your blog and Instagram posts with a variety of the key talking points listed below.
Please include the following talking points:
- “Available today”


- “Collectible SteelBook available only at Best Buy”
- Offer:
- The Lion King: “Save $5 on select Disney titles with purchase of Lion King. Enter code LIONKING5 at checkout.
Please add link to post or include in the "Link in Bio" section of your Instagram profile.
The Lion King: “Shop to learn more.”
You are not required to include all of the Messaging options below, but they can be used for inspiration: 
- Explain why you love the movie
- Offer why it's a great movie for family or children
- Talk about yours and/or your child's favorite character(s)
- Lean into the unique artwork

By participating and fulfilling your obligations to this project you will receive

Compensation Type: 
Gift Card

Payment Amount: 

Project membership

Current Status: 
Not a member

Project resources

Project dates

Apply By Date: 
Monday, September 23, 2019
Notify By Date: 
Monday, September 30, 2019
Post By Date: 
Tuesday, October 22, 2019